Creative direction for the AI era

Anyone can generate with AI. Few can creative-direct it.

TONDO brings creative direction to AI builds, the expertise to direct the tools toward something distinctive, considered, and premium, not generic.

Let's talk See how we work
Then → Now → Next
Before AI · pre-2022
0 months

to design and build custom software, slow, costly, and specialist-gated.

The new problem isn't building. It's making it feel anything but generic.

AI made it easy to generate interfaces, features, and working software in days. The catch: it all comes out the same, templated, predictable, a little generic. Speed stopped being the advantage.

TONDO brings the creative direction and expertise to steer AI toward something bespoke, considered, and premium, so what ships feels designed, not generated.

Which one are you?

Two kinds of clients. One standard.

For Founders & SMBs
Solo founders · startups · small teams

Move fast, stay premium, stay in budget.

Built with the latest AI tools, leaner, faster
Accelerated timelines that fit your budget
From prototype to premium, launch-ready product
Explore founder services
For Enterprise
Product orgs · innovation teams · brand leaders

You're rolling out AI. We keep the standard high.

AI product & UX direction across teams
Experience & design-system refinement
Workflow, governance & platform strategy
Explore enterprise
Selected work

Proof, not promises.

All case studies
Moderna Direct
Moderna

Direct-to-consumer vaccine distribution

Lead times cut from 30 days to 2, and $10M in orders within the first 30 days.

Coca-Cola AI sales dashboard
Coca-Cola

AI sales dashboard & assistant

Real-time insight and Spark, a custom AI assistant, for global sales teams.

Wabash marketplace
Wabash

Parts & service marketplace

A connected marketplace for parts, service, and fleet management.

Built by TONDO · Our product

We don't just advise.
We ship.

Rinnova is a venture we designed and built ourselves, the first system of record for the aesthetic treatment industry. Patient outcomes, provider tools, and manufacturer signal, finally on one platform.

It's proof of how we work: real product judgment, taste, and the ability to take an idea all the way to something live.

Rinnova
The system of record for aesthetics
$29B
US market size
15.9M
Procedures / year
0
Purpose-built platforms, until now
Patients · Providers · Manufacturers
Our stack

Built with the best of what's new.

We work fluently across the modern AI design and development stack, choosing the right tool for each job so projects move faster without cutting corners on quality or taste.

AI & Models
Claude ChatGPT / GPT-4o Gemini Midjourney
Design & Prototyping
Figma Framer Webflow Spline
AI Build
Cursor v0 Lovable Replit
Ship & Scale
Vercel Supabase GitHub Linear
Services

A few sharp ways we can help.

01

Know what to build

Figure out the right thing to build before you overbuild: the concept, the flows, and what actually matters for a first version.

You get: a sharper product and a clear path forward
02

Make it feel premium

Take an AI-built or half-finished product that feels generic and make it feel refined, premium, and intentional.

You get: a polished, standout experience
03

Get it launch-ready

Go from rough prototype to something real and shippable: structure, UX, design cleanup, and a plan to launch.

You get: a credible product ready to demo or launch
04

A creative director on call

Expert direction without a full-time hire: regular reviews, priorities, and a second pair of eyes when you need them.

You get: creative direction whenever you need it
How we work
01 / CLARIFY

Clarify

We figure out who it's really for, what it needs to do, and where it's losing people, before another thing gets built.

02 / REFINE

Refine

We cut what isn't pulling its weight, fix the flow, and make it feel premium, without overbuilding.

03 / BUILD FORWARD

Build forward

We get it launch-ready and map what comes next, working with you, your developer, or your AI tools.

Trusted by teams at
PwC Eli Lilly Coca-Cola Intel CNBC Delta Snap P&G Nokia Moderna McKesson KDP Wabash
The team

Anyone can generate options.
Creative direction decides which one ships.

Every project is custom, and so is the team. TONDO hand-picks the right experts for each ask: creatives, UX designers, researchers, strategists, and developers, backed by 15+ years building exceptional digital products for Fortune 500 companies and leading global brands.

We pair that depth with an AI-native way of working: moving fast, cutting what doesn't matter, and bringing the creative direction and judgment that make an experience feel premium and intentional, not generic.

Led by Tracy Coppola
Founder, TONDO
Contact

Tell us what you're building.

A quick call is the simplest place to start. Tell us what you're working on and we'll show you where it could be sharper, simpler, and more considered. No pitch, no obligation.

10×
Faster delivery
What used to take a month now ships in days.
Lean
Fewer developers needed
AI does the heavy lifting, so projects need far less engineering.
On budget
Scoped to fit
Right-sized engagements that respect what a small team can spend.