A direct-to-consumer platform that cut vaccine lead times from 30 days to 2.
Moderna Direct let Moderna sell vaccines straight to customers, no middleman. We designed an intuitive, engaging experience from registration to delivery that turned a slow, manual process into something as simple as consumer e-commerce.
Selling vaccines, minus the middleman.
Moderna Direct let Moderna sell vaccines directly to customers for the first time. We focused on a clear, engaging experience across the whole journey, from registration through delivery, that made a complex distribution process feel effortless and earned an overwhelming response at launch.
Ordering as simple as checkout.
Shopping, product detail, and order tracking were redesigned to feel like consumer e-commerce, with smart prompts that guide reordering and keep customers informed every step of the way.
Stay informed, stay in control.
Curated education, full order management, and contract-performance tracking give teams everything they need to manage supply and spend with confidence.
UX & Product Design
Full-Stack Development
Digital Transformation
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Delivered as part of an engagement with PwC, with TONDO team members contributing UX, strategy, and digital-transformation expertise. TONDO does not claim direct ownership of the final implementation. All trademarks, brand names, and logos belong to their respective owners.