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Case study · Coca-Cola

Real-time insight and an AI assistant for Coca-Cola's sales teams.

A reimagined sales-reporting experience built around Spark, a custom AI assistant that turns live brand, pricing, and volume data into decision-ready insight, so reps act faster and smarter across global markets.

Disciplines
UX & Product Design · AI Experience Design · Data Visualization · Digital Transformation
Partner
Delivered with PwC
Coca-Cola Fuelight ROI dashboard
The brief

Reporting that keeps up with the field.

We reimagined Coca-Cola's sales reporting to feel intuitive, interactive, and genuinely intelligent. The dashboard pulls real-time feeds so reps see brand performance, pricing trends, and volume analytics across locations the moment they need them, then act on it without leaving the screen.

The product · Spark

Meet Spark.

At the core is Spark, a custom AI assistant built for Coca-Cola's sales teams. It surfaces key metrics, answers questions in plain language, and makes predictive recommendations that help reps sharpen their strategy and move faster.

Spark assistant home and history Spark budgeting conversation Spark campaign planning and collaboration
Insight & forecasting

Insight, on demand.

Powered by Newton Research AI, the platform handles deep analysis, trend identification, and automated forecasting, with customizable filters, dynamic heat maps, and collaboration tools that keep the most relevant insight one tap away.

Brite Insights open purchase orders view Brite Insights planned budget overview
Spend & ROI

From spend to ROI, at a glance.

Finance and marketing leads get a clear read on planned budget, commitments, and return, with scenario tools that show where every dollar works hardest across brands and markets.

Fuelight ROI portfolio role selection Fuelight ROI jobs to be done and allocation
What we brought

UX & Product Design

UX research & strategy
Concept & north-star vision
Information architecture & data viz
Wireframing & prototyping
Usability testing & optimization

AI-Driven Insights

Newton Research AI integration
Spark AI assistant development
Predictive analytics & forecasting
Real-time trend analysis

Digital Transformation

Custom dashboard development
Interactive reporting tools
Personalized recommendations
Global performance tracking

Have something you want to make feel premium?

Let's talktcoppola@tondo-digital.com

Delivered as part of an engagement with PwC, with TONDO team members contributing UX, strategy, and digital-transformation expertise. TONDO does not claim direct ownership of the final implementation. All trademarks, brand names, and logos belong to their respective owners.