A connected marketplace for Wabash parts, service, and fleet.
A complete redesign and replatform of Wabash's digital experience, a seamless, scalable marketplace for parts and service sales, grounded in real customer research and built to handle complex pricing and dealer interactions.
One platform for a connected transportation ecosystem.
We reimagined how Wabash sells and services its equipment. Stakeholder and customer interviews, persona development, journey mapping, prototyping, and user testing shaped an intuitive experience, then we built it on Adobe Commerce, integrated with existing ordering systems and complex pricing models.
Service, from alert to done.
When a trailer flags an issue, the app guides the customer from alert to scheduling to confirmation, while technicians get full service details, parts, and telematics in one place.
Buy, customize, and manage the fleet.
Flexible plans, guided customization, in-app quotes with e-signature, and a parts marketplace, plus a fleet dashboard that keeps status, assignments, and service all in view.
UX & Product Design
Full-Stack Development
Digital Transformation
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Delivered as part of an engagement with PwC, with TONDO team members contributing UX, strategy, and digital-transformation expertise. TONDO does not claim direct ownership of the final implementation. All trademarks, brand names, and logos belong to their respective owners.