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Case study · CNBC

Broadcast graphics, reimagined with digital design.

A global network redesign that brought digital design principles and UX best practices to television. We reimagined CNBC's on-air visuals, animations, and real-time data displays for clarity, engagement, and consistency, worldwide.

Disciplines
UX & Product Design · Collaboration & Production · Digital Transformation
Scope
Global on-air graphics package
CNBC on-air stock graphic
The brief

A new standard for data-driven storytelling.

Working hand-in-hand with animators, control rooms, and on-air production teams, we built a graphics package that integrates seamlessly into live broadcast, sharper information hierarchy, cleaner data visualization, and motion that reads instantly on screen.

The package

On-air, reimagined.

Tickers, quote boards, full-screen charts, breaking-news lower-thirds, and interview bugs, one consistent system across every segment.

CNBC stock graphic with anchor CNBC real-time quote with trend arrow CNBC breaking news with chart and guest CNBC full-screen area chart CNBC breaking news line chart CNBC stock graphic with anchor and headline CNBC breaking news lower third CNBC stock decline graphic with anchor
Live moments

Built for the biggest stories.

Exclusive interviews, closing-bell takeovers, and full-frame moments, the system flexes from dense data to bold, single-subject storytelling without losing its identity.

CNBC exclusive interview full-frame graphic
What we brought
01

UX & Product Design

UX research and strategy, information hierarchy, data visualization, and motion & interaction guidance, applied to broadcast for the first time.

02

Collaboration & Production

Stakeholder workshops and alignment, cross-team work with animators and control rooms, and on-air integration and testing.

03

Digital Transformation

Global network design standardization, a scalable on-air graphics system, and UX best practices built for live broadcast environments.

Have a complex system that needs clarity?

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